Hello world.
My name is Idris Rashid, nice to meet you.
THINGS I LOVE: Stevie Wonder, men’s fashion, hip-hop culture, film, the New York Knicks, sneakers, and innovation.
I've been drawing any and everything for as long as I can remember - my specialty was creating abstract faces. When I had the opportunity to attend LaGuardia High School and study fine arts, my passion for art & design broadened and I was exposed to the world of visual design. I was always interested in typography on subway ads or being amazed at the opening sequence of "Catch Me If You Can", and I noticed design truly is everywhere.
Now as a visual designer, I constantly ask my team, and myself, how can we affect people and build healthy, long-lasting relationships? We are constantly tasked with grabbing the viewer’s attention and connecting them with our brands, but with competition at every click, it can be tough to cut through all the noise.
With over 8+ years of graphic design, art direction, branding, and strategic design experience, I have evolved into an information-seeking, brainstorm-firing, collaborative partner in design-crime. I am on a quest to continue tapping into our culture and getting people to freely pay attention, and would love to cut through the noise with you.
EDUCATION
Fashion Institute Of Technology | BFA | Class of 2011
LOCATION
Brooklyn, New York
CV available upon request.